22Unlike Communication 2. 0 of social media interaction, which indicates modern human interplay via doctor Internet, postmodern verbal exchange denotes doctor existence of social interplay via doctor Internet and never only poses an equal position for dispensing information/ideas between manufacturer and receiver but, more importantly, highlights doctor proven fact that doctor content of brand identification of product offerings or services and products is not in doctor hands of doctor producer. Producers may expand profiles of product services/products and services, but their upkeep and growth are based in doctor wider world. The Internet as a medium plays a role as a bridge for individuals of sure public groups scientific communicate doctor perceived shared value, in the beginning developed by doctor producer. As doctor unique traits of doctor Internet allow people scientific access any suggestions, doctor manufacturer as doctor initiator distributing doctor profile of doctor brand identification and its attributed associations which grow to be shared values is made possible by social media interplay. This quite interaction is pretty much a kind of WOM, in which in contemporary conversation theory is used for persuading peoples cognitive, affective and behavioural dispositions e.